What are OTT Platforms?
The Term OTT Is Most Synonymous With Subscription-based Video-on-demand (VoD) Services That Offer Access To Film And Television Content (including Existing Series Acquired From Other Producers, As Well As Original Content Produced Specifically For The Service). Examples Include Amazon Music, Apple TV+, Crunchyroll, DC Universe, Disney+, Funimation Now, Google Play Movies & TV, Google Play Music, HBO Max, Hulu, ITunes, Netflix, Peacock, Pluto TV, Prime Video, Roku, SiriusXM, Sling TV, VRV, YouTube Premium And YouTube TV Apart From KindiBOX OTT. OTT Also Encompasses A Wave Of "skinny" Television Services That Offer Access To Live Streams Of Linear Specialty Channels, Similar To A Traditional Satellite Or Cable TV Provider, But Streamed Over The Public Internet, Rather Than A Closed, Private Network With Proprietary Equipment Such As Set-top Boxes.
What is KindiBOX ?
KindiBOx Is An Over-the-top (OTT) Media Service, Is A Streaming Media Service Offered Directly To Viewers Via The Internet. KindiBOX OTT Bypasses Cable, Broadcast, And Satellite Television Platforms That Traditionally Act As A Controller Or Distributor Of Such Content.
KindiBOX Over-the-top Services Are Typically Accessed Via KindiBOX Websites On Personal Computers, As Well As Via Apps On Mobile Devices (such As Smartphones And Tablets), Digital Media Players (including Video Game Consoles), Or Televisions With Integrated Smart TV Platforms.
KindiBOX Is A Streaming Service That Offers A Wide Variety Of Award-winning TV Shows, Movies, Anime, Documentaries And More – On Thousands Of Internet-connected Devices.
You Can Watch As Much As You Want, Whenever You Want,
By Becoming :
: A Free Subscriber :
Any use Registering / Signing Up can Watch Free Content Available On KindiBOX Platform Anywhere, Any Time On Any Device. The Free Content will be made available with commercial Ads.
: A Paid Member :
Enjoy Ad Free Content Streaming With Special Exclusive Original Contents, Included With KindiBOX Membership Anywhere, Any Time On Any Device.
: Pay Per View Content :
Special Ultra Premium Content, Which is not included with A Paid Membership Program can be viewed by paying a Small one time Fees by any user.
Future Of OTT Platforms In Indian Market
There Are Currently About 40 Providers Of Over-the-top Media Services (OTT) In India, Apart From KindiBOX OTT, Which Distribute Streaming Media Over The Internet. In Fiscal Year 2018, The OTT Market In India Was Worth ₹2,150 Crore (₹21.5 Billion, US$303 Million As Of 2018), And Its Value Grew To ₹35 Billion In 2019.
According To A KPMG Report, The Average Time Spent By Indian Subscribers On Various OTT Platforms Is 30–50 Minutes.
About KindiBOX OTT
KindiBOX Is Slowly But Gradually Becoming India’s Leading Streaming Entertainment Service With Over 10,000+ Paid Memberships In A Very Short Span Of Less Than A Year Enjoying TV Series, Documentaries And Feature Films Across A Wide Variety Of Genres And Languages. Members Can Watch As Much As They Want, Anytime, Anywhere, On Any Internet-connected Screen. Members Can Play, Pause And Resume Watching, All Without Commercials Or Commitments.
The World Top Leader’s View: Streaming Entertainment Is Replacing Linear TV
People Love Movies And TV Shows, But They Don't Love The Linear TV Experience, Where Channels Present Programs Only At Particular Times On Non-portable Screens With Complicated Remote Controls. Now Streaming Entertainment - Which Is On-demand, Personalized, And Available On Any Screen - Is Replacing Linear TV.
Changes Of This Magnitude Are Rare. Radio Was The Dominant Home Entertainment Media For Nearly 50 Years Until Linear TV Took Over In The 1950’s And 1960’s. Linear Video In The Home Was A Huge Advance Over Radio, And Very Large Firms Emerged To Meet Consumer Desires Over The Last 60 Years. The New Era Of Streaming Entertainment, Which Began In The Mid-2000’s, Is Likely To Be Very Big And Enduring Also, Given The Flexibility And Ubiquity Of The Internet Around The World. We Hope To Continue Being One Of The Leading Firms Of The Streaming Entertainment Era.
Streaming Entertainment Apps
The World's Leading Linear TV Networks Now Offer Their Programming On-demand Through Apps That Run On Phones And Smart TVs. These Apps, Such As Disney+, CBS All Access, BBC IPlayer, And HBO Now, Enable Binge Viewing And Catch-up Viewing. Existing Linear Networks That Offer Compelling Internet Apps Will Generate More Viewing And Become More Valuable. Those Networks That Fail To Develop First-class Apps Will Lose Viewing And Revenue.
Streaming Entertainment Is Expanding Rapidly Because Of:
Ecosystem Growth: The Internet Is Getting Faster And More Reliable, While Penetration Of Connected Devices, Like Smart TVs And Smart Phones Is Also Rising
Freedom And Flexibility: Consumers Can Watch Content On Demand, On Any Screen, And The Experience Is Personalized To Individual Tastes
Rapid Innovation: Streaming Entertainment Apps Have Frequent Improvement Updates And Streaming Is The Primary Source Of UHD 4K Video Content.
Eventually, As Linear TV Viewing Falls In Viewing And Value, The Spectrum It Now Uses On Cable, Fiber, And Over-the-air Will Be Reallocated To Expand Internet Data Transmission. Satellite TV Subscribers Will Be Fewer And More Rural. In A Few Decades, Linear TV Will Be The Fixed-line Telephone: No Longer Mainstream.
Content People Love
People's Tastes Are Very Broad, Even In A Single Market. The Internet Allows Us To Offer A Wide Variety, And To Have Our User Interface Quickly Learn And Make Recommendations Based Upon Individual Users' Tastes. Those Members Who Love Action Blockbusters, TV Soaps, Anime, Sci-fi, Sundance Films, Zombie Shows, Or Kids Cartoons Will Find That KindiBOX Will Fill Their Homepage With Relevant And Interesting Titles.
Since 2018, We've Been At A Scale Where We Can Economically Create Original Content For KindiBOX And Our Offering Has Improved As We Grow Further And Gain Greater Confidence. With Each Original, We Learn More About What Our Members Want, About How To Produce And Promote Effectively, And About The Positive Impact Of Originals On Our Brand.
We Believe We Have A Major Advantage Over Our Linear Competitors When It Comes To Launching A Series Or A Film. Linear Networks Need To Attract An Audience On A Given Night At A Given Time And Movie Theaters Need To Maximize Attendance For A Finite Number Of Screens.
We Can Be Much More Flexible. Because Each Show Or Movie On KindiBOX Is Not Competing For Scarce Prime-time Slots Like On Linear TV, A Show That Is Taking A Long Time To Find Its Audience Is One We Can Keep Nurturing. This Allows Us To Prudently Commit To A Whole Season, Rather Than Just A Pilot Episode. In Addition, We Are Able To Provide A Home For More Creative Storytelling (varying Run Times Per Episode Based On Storyline, No Need For Week-to-week Recaps, No Fixed Notion Of What Constitutes A "season"). We Believe This Makes It Easier For Us To Attract Creative Talent.
We Are About Make Great Headway With Our Slate Of Original Series, Which Is A Rapidly Growing Proportion Of Our Spending. Any Linear Network Would Be Proud To Show Them. Our Success Is Due In Part To Great Creative Execution By Our Team As Well As The Power Of Our Large On-demand Service.
KindiBOX Has Panned To Become A Global Streaming Entertainment Service Offering Movies And TV Series Commercial-free, With Unlimited Viewing On Any Internet-connected Screen For An Affordable, No-commitment Monthly / Yearly Fee.
We Also Offer Pay-per-view Or Free Ad-supported Content. This Unique Feature Makes KindiBOX A Place For All.
KindiBOX Will Shortly Become A 2nd Cinema Hall For Many Regular And New Film Producers Who Can Get Their Films Running 24X7, 365 Days Without Spending Hefty Digital Charges And 7 Days A Week Theory Of Traditional Indian Cinema World.
We Are Not A Generic "video" Company That Streams All Types Of Video Such As News, User-generated, Live Sports, Porn, Music Video, And Gaming. We Are A Movie And TV Series Entertainment Network.
We Are A Relief From The Complexity And Frustration That Embody Most MVPD Relationships With Their Customers. We Strive To Be Extremely Straightforward. There Is No Better Example Of This Than Our No-hassle Online Cancellation. Members Can Leave When They Want And Come Back When They Want. And Even Without Taking Any Member Ship They Can Pay For A Particular Content, The Content They Love And Watch Them At Their Time Of Comfort.
We Are About The Freedom Of On-demand And The Fun Of Binge Viewing. We Are About The Flexibility Of Any Screen At Any Time. We Are About A Personal Experience That Finds For Each Person The Most Pleasing Titles From Around The World.
We Compete For A Share Of Members' Time And Spending For Relaxation And Stimulation, Against Linear Networks, Pay-per-view Content, DVD Watching, Other Internet Networks, Video Gaming, Web Browsing, Magazine Reading, Video Piracy, And Much More. Over The Coming Years, Most Of These Forms Of Entertainment Will Improve.
We Strive To Win More Of Our Members' "moments Of Truth". Those Decision Points Are, Say, At 7:15 Pm When A Member Wants To Relax, Enjoy A Shared Experience With Friends And Family, Or Is Bored. The Member Could Choose KindiBOX, Or A Multitude Of Other Options.
Because The Entertainment Market Is So Broad, Multiple Firms Can Be Successful. For Example, ABC And NBC Have Historically Competed For Viewers, Attention And Content But Have Also Successfully Co-existed For Many Decades. Similarly, In The Streaming Entertainment World, HBO Is Now Growing Faster Than In Years Past, While Our Business Is Also Expanding. Many People Will Subscribe To Both HBO And KindiBOX Since We Have Different Exclusive Content. The Transition To Streaming Entertainment, With Its Greater Consumer Satisfaction, Will Mean Growth For Many Services.
Video Piracy Is A Substantial Competitor For Entertainment Time In Many International Markets. It Is Free And Offers Very Broad Selection. Were Video Piracy To Become Easy, Reliable, And Socially Acceptable, It Could Become Our Largest Competitor. Great Inexpensive Services Like KindiBOx Will Hopefully Help Insulate Video From Piracy.
KindiBOX Margin Structure And Growth
We Think We Can Grow To 6-9 Million Members In The India, Based Upon Our Trajectory To Date And The Continued Growth Of Streaming Entertainment. Our Operating Margin Structure Is Set Mostly Top Down. For Any Given Future Period, We Estimate Revenue, And Decide What We Want To Spend, And How Much Margin We Want In That Period. Competitive Pressures In Bidding For Content Would Lead Us To Have Slightly Less Content Than We Would Otherwise, Rather Than Overspending. The Same Is True For Our Marketing Budget. The Output Variable Is Membership Growth That Those Spending Choices Influence.
We Are Targeting A 16% Operating Margin In 2020 And Plan To Steadily Increase Operating Profit And Margin From There As We Balance Growth With Profitability.
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